Six Lessons from Magicians About Grabbing and Holding Attention
A key secret to the success of magicians is their ability to gain, maintain, and manage our attention. They frequently direct our attention to one activity while they perform another one that we fail to notice. They often engage in elaborate stories to provide a context as they set up a trick. They surprise us, shock us, and may even leave us to question our senses.
Obviously, we are not and should not necessarily aspire to be magicians in our classrooms. After all, there is much more to the job of an educator than simply maintaining student engagement. Yet, there are lessons we can learn and strategies we can copy from magicians to set up the learning experiences we plan and better capture and retain the attention of our students. Teaching is neither magic trick nor magic show; we do not have to replicate the performance of—or go to the same performative lengths as—magicians in order to benefit from what they know and use to engage and amaze their audiences. Here are six lessons from magicians and examples of how we might apply them to gain and maintain the attention of our students.
Start with a story. People love stories, especially when they have a compelling narrative, build anticipation, ignite curiosity, or tap emotions. We might tell a story about an experience we had, draw on an interesting narrative from history, share something that happened with a former student (while maintaining their anonymity), or create a story that relates to what students will be learning or doing. We might even choose to leave out a key element or some revealing information that we hold until later in the lesson.
Invite involvement. Asking for volunteers can be a great place to start. Magicians almost always seem to have someone from the audience participate—often unwittingly—in what is about to happen. We might ask students to take a small action such as guessing an outcome or predicting what is going to happen. We could have students participate by creating an image in their mind or painting a mental picture related to the lesson. Students audiences, like audiences for magicians, are more likely to pay attention and remain engaged when they feel that they are part of the activity and contribute to the narrative.
Manufacture a mystery. Mysteries are close relatives to stories, but they invite attention by leaving a question unanswered, stirring up questions and speculation, injecting an element of unpredictability, or building anticipation for a pending solution. Mysteries build tension that is released when the mystery is solved or an answer is revealed. The magic of mysteries to hook and hold attention is that they are filled with wonder, awe, and amazement.
Inject some humor. Humor can be a powerful attention grabber and memory creator. We might relate a humorous example that demonstrates an aspect of what students are going to learn. We can share an entertaining and relevant vignette. We might choose an exaggerated illustration to which students can relate. Or we might recount a self-deprecating experience that students find entertaining and relatable. However, we need to be careful not to embarrass or otherwise leave students feeling uncomfortable.
Stage a surprise. Like mysteries, the power of surprises is often found in the anticipation that precedes the unveiling. We might preview that something is coming, hint that something unusual is about to happen, or warn students that something “unplanned” may lie ahead. The best surprises often reveal a counterintuitive outcome, unveil an unanticipated element, or disclose something shocking and memorable.
Set the scene. We might use sound, lighting, and props to create an environment that invites anticipation and promotes attention. Dramatic or themed music can create interest. Dimmed or focused lights can suggest mystery or direct attention. Posters, puppets, pictures, or other props we employ can create variety and interest in what is about to happen.
Some of these strategies require thought and perhaps even a moderate amount of preparation and practice. However, the benefits we see in the attention and engagement of our students can be more than worth the effort.